My Blog List

Tuesday 20 March 2012

My Team Logo


BRAINSTORMING LOGO

Throughout my exploration of ideas, I have come up with two pages of quick sketches of ideas that I will develop further.

GREEK GOD – Zeus
SPORT – Javelin
LEAGUE – Australian Olympic Men’s Javelin Team.

I began brainstorming words and come up with a few concepts.

The first concept was derived from the words ‘pole’ and ‘sky’, where there is a javelin pointing towards the sky. The distinctive shape of the javelin resembles Zues’s lightning bolt weapon. I focused on the long narrow shape.

The second concept came from the words ‘sharp’ and ‘lightening’. I focused on Zues’s lightning bold as the main imagery and its sharp dynamic edges.
The shape of the lightning bolt resembles an ‘S’ shape, this is when the name of the team came to my mind. I started exploring words with ‘S’ in them, such as:

- Sky Strikers
- Sky Bolts
- The Strikers
- Air Struck
- Sharp Pointers

The third concept was created from the words ‘Throw’ and ‘Powerful’
A Masculine Javelin figure came to my mind. As you can see there are some sketches of a man holding the javelin, and throwing it in the air with power.



The second page of sketches are more refined, they are a combination of all three initial concepts. The lightning bolt shape forms the words ‘Sky Strikers’, it is on an angle and lines form the javelin shape. It’s a dynamic design which will look good on a uniform and any merchandise.

The colours considered are popular in the sport and will work well for this logo. Blue, Gold and white will be used.
The Blue represents the sky, which the javelin is thrown into, it also represents Zeus as he was the ruler of the sky, and it is the colour of the Greek national flag.
Gold was chosen as it resembles first place in the Olympics and is also the colour of lightening.

I will further develop and refine this logo.­


Tuesday 13 March 2012

INDIGO DESIGN NETWORK

Stephen Burks : Man Made 
by Sali Sasaki

New York-based industrial designer Stephen Burks has been collaborating with artists and crafts people from Senegal, South Africa, Peru, and India.

I love the fact that you have collaborated with these artists from different parts of the world.
Your high end designs have that traditional and cultural aesthetic that is really appealing.
You have highlighted the positive side effects of intertwining and interacting with other cultures which generates a contemporary look, and celebrates multiculturalism.




Bibliography: 
http://www.indigodesignnetwork.org

ABORIGINAL MOTIFS


Functions and Philosophies

1. Communication, consultation and consent
Consent is necessary for the reproduction of any Indigenous visual arts projects.
If traditional or cultural designs are included in any work, consent might be required from the original owner for the work to proceed. People must give time and information to consider the request, it cannot be done without total consent, or that its structure or format is established.

Communication and consultation are important in Indigenous visual art projects. 
It is most effective when:
- Both parties are aware of the way in which their own culture affects how they see an issue
- An understanding and perspective of the other culture and building awareness of the differences
- All forms of miscommunication and misunderstandings that may arise out of cultural diversities needs to be identified.
- Finding the right people to consult within the community

The process of obtaining consent:
-Allow time for communication of a proposal and for the indigenous representative to make a decision.
-There could be conflicting interests and thoughts from outside groups
-Things might not always go your way, be prepared to take ‘no’ for an answer
-Always respect the views within the community

Imagery:
Consultation and consent needs to be sought out if you’re requesting to use, interpret traditional/community owned imagery, material or heritage items.

Seeking permission from Community members, traditional custodians or the artist is compulsory.
The artist or local aboriginal arts and craft centre can asset in identifying any third party interpreters or translators in necessary.

Other things to consider:
-Geographic diversity/differences: Indigenous groups vary from each community.
-Cultural practices and language barrier.
-Sensitivity of content: Secret and sacred material
-Gender: There may be gender division or responsibilities and cultural knowledge.
-Photography of Indigenous people: They need to give permission to protect themselves through exploitation.
-Collaboration: Good way to get involved together, also discuss copyright ownership if required.

2. Interpretation, integrity and authenticity
The presentation of any work includes its interpretation, integrity and authenticity.
Indigenous artists and their communities should have control over how their heritage is presented.

-Interpretation
This refers to the perspective in which the cultural material in interpreted and presented.
Indigenous people are reclaiming control over their cultural heritage material,the language and the medium in which things are produced. This is to enhance the cultural significance of the work.

Things to consider when using Indigenous cultural material:
-Make sure the work reflects the cultural value of the subject matter.
-It should not expose confidential, personal or sensitive material.
-It should respect the culture and not reinforce negative stereotypes in any way

-Integrity
This refers to the treatment of original work and copies made of it. The moral right of integrity provides a right of protection for individual artists against inappropriate treatment of their works
-Copyright Act.
The original intention/integrity of the work cannot be changed, altered by adapting, cutting, editing, enhancing or manipulating; this is infringing the artist moral rights. Changes in work can also affect outer communities as well. 

Discuss the context of reproduction and any proposed material alterations if reproducing and dealing with Indigenous works. Changes might need to be made in the artwork if requested by the Indigenous community groups if they do not agree with it.

-Authenticity
The Authenticity refers to the cultural origin of an artwork. It is a major concern in the Indigenous art sector.  It could reference where the Indigenous person produced the artwork and whether is was produced with proper regard to Indigenous laws.
They are concerned that certain practices undermine the cultural authenticity and robs them of potential income.

The rise in demand of Indigenous art has let to many ‘rip offs’. 
Precautions and concerns include:
-Production of artworks by non-Indigenous artists that use the Indigenous styles that are passed off and Indigenous art’. It is also important that the original artist is acknowledged in artwork.
- Copying symbolic imagery onto commercial products.
-Imprints or paintings of didgeridoo’s, that are sold as authentic Indigenous products.

Subject sensitive matter include:
Stories, Biographic information, styles, art practices, imagery and symbolism.



Moral Rights and Issues

The moral right of attribution means the artist has the right to have his or her name reproduced alongside each reproduction of their work. Industry practice also includes the media, year, dimension, source of the licence and image, as in the following example:

Banduk Marika Djanda and the Sacred Waterhole 1988
Six colour linocuts, ink on paper 53 cm x 29.5 cm
Collection of the National Gallery of Australia Licence courtesy of the artist.

In December 2000 the Moral Rights Amendments to the Copyright was introduced. It provided some new ways to challenge inappropriate treatment of Indigenous artworks. These new laws provide the following rights to artists:

1. The right to be attributed as the artist. Artists names shown clearly and prominently alongside all reproductions of their works.

2. The right not to have work falsely attributed to another artist. Artists can take action against parties who falsely attribute others as the creators of their works.

3. The right of integrity. Artists can take action against parties who subject their works to inappropriate treatment.

Inappropriate treatment includes:
•Doing anything that results in the material distortion, destruction or mutilation or material alteration to, the work that causes harm to the artist’s reputation.
•Exhibition of the work in public, in a manner or place that causes harm to the artist’s reputation.


Bibliography: 
www.australiacouncil.gov.au

NATIVE AMERICAN MOTIFS

NBA - The Golden State Warriors

‘The Golden State Warriors’ are an American professional basketball team based in Oakland, California. They are part of the Pacific Division of the Western Conference in the National Basketball Association (NBA).


Logo designs through history:



2011-2012 ‘Golden State Warriors; http://en.wikipedia.org/wiki/File:2010_GS_Warriors_Logo.png

1997–2010 ‘Golden State Warriors’ http://en.wikipedia.org/wiki/File:Golden_State_Warriors.svg


The logo for the Golden State Warriors, has dramatically improved from its original design.
It is more culturally appropriate, as it references the San Francesco Bridge, where the basketball team originated. The design is contemporary, with its clean lines creating the image of the bridge. The two colours used are a vibrant blue and a bright yellow, which reflects the traditional logos used throughout its history. The circle shape is reminiscent of the basketball shape; it is symmetrically balanced with the name of the basketball team curving around the top and bottom of the circle shape. 


The original design was created in 1946, the team was called ‘The Philadelphia Warriors’. It was an illustrative drawing of a native Indian happily bouncing the basketball. It is almost mocking the race and drawing attention to it. In 1997 the logo’s imagery reflected motifs of Zeus the ancient Greek god. The main figure is a muscular, athletic man, he is holding the lightning bolt which is part of the word ‘Warriors’. This represents the strength and power of the team. I love the firey colours of red, yellow and orange within the design, it reflects the lightning speed of the players.


In my opinion, the current logo achieves it’s intention of creating a contemporary modernised version to uplift the design. 
I like how they have still used the original blue, and also added in the golden colour, which reflects the new team name ‘Goldern State Warriors.’ The new design emphasises the state and origin of the team without the childlike illustration of the native Indian. The approach is more culturally appropriate as it focuses off the Native American race and focuses on the famous landmark the San Francesco Bridge. It could be improved by incorporating imagery that directly resembles the tough athletic sport- Basketball.


Bibliography: 
http://www.nba.com/warriors/warriors_intro.html
http://en.wikipedia.org/wiki/Golden_State_Warriors


Tuesday 6 March 2012

CLASH OF THE TITANS MOVIE


CLASH OF THE TITANS MOVIE

1. Who are the Titans?
The Titans are made up of two main groups of gigantic creatures. The first generation of the titans are; the aunts, uncles and parents of Zeus.

These are the 12 Titans, they are the children of Gaia and Uranus.
Oceanus, Coeus, Crius, Hyperion, Iapetus, Cronus, Thea, Rhea, Themis, Mnemosyne, Phoebe and Tethys.

2. Motifs that frequently appear:
Motifs seen in the movie include, the floral reith, wings of Pegasus, snakes from meduca, and the most frequently occurring Lightning bolt. It is Zues’s weapon as he is the ruler of the sky. When he is angry he takes it out on people that avenge him. 

Modern versions of the motif (Lightning bolt) are seen everywhere. It represents power, strength and authority. Most imagery or shapes of a lightning bolt are seen in logos for sports, because it symbolizes strength and the power of players. The pointy shape is used as a symbolic reference as the serge of an electrical current.  Lightning is electricity and the imagery is commonly seen to represent power business’s such as radiation, battery products, and other technological products.

3. Zues’s Character in the movie
My Greek character Zeus in a major character in the movie. At the beginning, we see the huge stone statue of Zeus being under attack by an army of people, it was pushed off the cliff and crashed into the water. My research of Zeus does resemble the character in the movie, as he is presented as the leader, the father, ruler and most of all, a very powerful god. He makes decisions and people look up to him. In my research his physical look was not identical, although he did have long hair he wasn’t any larger or muscular in form and size to the other gods as well as his son Perseus.

4. Which characters in the movie relate to Zeus?
Perseus is the son of Zeus, who took on the gods after the death of his family. Zeus' brother Hades, was the one who killed his family, and Perseus wanted to kill him, he led him back to the underworld.

5. Zeus’s constellation of the stars and planets.
The largest planet ‘Jupiter’ was originally named Zeus by the Greeks. Jupiter's satellites are named after mythological characters who have some relationship to Zeus.

6. How was Medusa killed?
Medusa was killed by Perseus. He looked into his shield to see where she was, then closed his eyes and attacked her and shopped of her head. He used her head later to freeze the monster Kraken.  

7. Does your Greek God (Zeus) have any weakness’s?
Zeus’s weakness is beautiful women. He went down to earth to have get beautiful women. When it came to Hera, Zeus was infatuated and she seduced him then put him to sleep so he couldn’t interfere with her helping the Achaians.
  

8. Sketched ideas for logo




Bibliography: