An important trend that re-occurred at the AGIDEAS conference was sustainability and ethics. The speakers raised significant issues in the world and highlighted the power designers have to change it for the better. Being a designer is more than just creating beautiful things, there is an underlining responsibility. It drove people to think differently, and made us question what we do.
David Berman
David is a leader in sustainable practices, spoke of
the extraordinary potential for design to change the world. He pleaded; “don’t just do good design – do GOOD and create
a better world!”
He has been an expert speaker, facilitator, communication
strategist, graphic and environmental designer for twenty-five years. He is
motivated to improve code of ethics, set standards globally, promote
sustainable designs and shape the world.
‘Do Good Design’ is his novel, where he explores ways of benefiting the
world. It is filled with stories of ordinary people doing extraordinary
things in their professional lives to create a positive change. One of his works outstanding works is ‘The Salvation Army' poster. The material used was a blanket, which he put on
the streets so homeless people could use and share it.
David believes designs have created some of the largest
problems in the world such as the Environmental Crisis. “We have created a
belief system within clever advertising and graphic designs that drive ‘over
consumption’ and has taught people they need more things.”
He is positive that the crisis can be solved if every designer devotes 10% of their time, and use
it towards doing design projects which are helping make the world more fair, just
and sustainable.
Monumental and intriguing work has derived from this trend.
- Claire Healy
Claire Healy is an Australian designer, she reuses and re forms
everyday consumables and the waste of modern life.
- Russell Howcoft (Advertising)
He highlights the importance of being ethical.
"Respect the ‘buyers money, wear there clothes, never
denigrate them in your head, and most important celebrate their bravery (when
they buy your idea)"
CONCEPT EVALUATION
Apex Lin 'My Homeland' series (Taiwan)
Apex Lin is arguably the most influential image-maker and
art teacher in Taiwan. This series of extremely detailed illustrations capture
the heart of his home town – Taiwan.
The heart-shaped petals of a potted devil's ivy were the
inspiration behind the series. The petals outlined the distinctive shape of
Taiwan. "Taiwan's image is harder to get a handle on because it seems to
be unformed and drifting” Apex Lin really pushed this concept and explored a
large number of variations in the design series.
His technique and style captures the delicate, gentle and
warm qualities of his home town.
The fine line work creates depth and textures within the
design. The repetition of heart shaped petals in conjunction with the rhythm of lined stems form a strong visual impact.
His forward thinking and creative approach beautifully
captures Taiwan’s identity. I believe the concept conveys the country in a
rich way and delivers new meaning through the expression of visual art. It is important
for a country to define itself and he has done that in an original way.
SOURCES:
The direct quotes are from the speakers themselves.
Links are displayed under the artists names to signify its connection.
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