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Tuesday 28 February 2012

MELBOURNE SPORTS MUSEUM CRITIQUES


‘SPORTING LOGO’

 
1.
Title: MCG ‘Melbourne Cricket Ground’
Artist: Graphic designer Richard Henderson
Date of design: Sat 3rd December 2005
Medium: Digital Media, computer generated design.

The design is a modernised version of the tradition logo. The harmonious colours are vivid and eyecatching. Cool tones of greens have been used to replicate the grass ground of the Cricket stadium. The composition is balance, with the oval shape surrounded by a repetition of rounded curved shapes. These blue curvy lines are made up of different thickness’s, it’s a contemporary way of outlining the word MCG as well as illustrating the rows of seats in the stadium. The rhythm and movmenet is depicated in this design by the directional curved lines.


The white ‘MCG’ typeography is squared with no serifs, making it ulta modern. Emphasis is drawn to it, as it juxtaposes the background colours. 

The logo is very effective in communicating the representation of the Melbourne Cricket Ground. The oval shape, colour green and curved lines all work unanimously towards the outdoor sporting theme.

I feel it could come across to the public as ‘to modern’ due to the design style being completely different to the original, which had been around for an extremely long time. But it is a modern approach with a bit of a funky twist, which I find appealing.


__________________________________________________________________________________

2.
Title: Olympic Flag logo
Logo Artist: Baron Pierre de Coubertin,
Date of design: 1913
Medium: Reinvented with digital Media


LINK_Olympic Flag logo:

LINK_Cathy Freeman Uniform; The Bodysuit with Olympic logo
(At the
400m victory at the Sydney 2000 Olympics)


The Olympic flag was designed in 1913 by Baron Pierre de Coubertin, the founder of the modern Olympic Games. The rings represent the five continents involved in the Olympics. The combined colours; blue, black, red, yellow, green, represent all nations.

The Olympic logo design is symbolic as it represents the five inhabited continents of the world, united by Olympism. The concept has been designed to emphasize the unity between the nations.The repetition of thin circular rings are interlocked within one another reinforcing the joined participation and harmony within the countries.

The design style is simple and uses minimal elements. The six colours; blue, black, red, yellow, green, represent all nations national flags of the world the present time, immersing as one.

The Olympic motto is the hendiatris Citius, Altius, Fortius , which is Latin for "Faster, Higher, Stronger".

I believe this logo achieves its intention of creating a symbolic, meaningful design.
The simplicity of it, keeps it fresh and there are no unnecessary distractions.
The idea of he rings representing each nation and the way they have all been joined together, makes it work. The design is easily recognisable when placed on any uniform or objects.


Bibliography:

CRITIQUING TOOLS


‘ART VOCABULARY LIST’


1.   Rhythm:

Descriptive words: movement, regular, alternating, progressive, flowing, jazzy, dominant path of movement, diagonal, curving rhythm.
The Definition: Rhythm is a movement in which some elements reoccurs regularly. It is like a dance it will have a flow of objects that will seem to be like the beat of music.
Rhythm in design can be refered to as repetition. Rhythm allows your designs to develop an internal consistency that makes it easier for the audience to understand. It usually situates a sense of order onto the design.

  1. Emphasis:
Descriptive words: Dominant emphasis, Contrasting, Scale, size, isolation.
The Definition: 
The definition of emphasis is referring to something that is singled out or made more  dominant. It is a 
focal point where something in the design in eye catching and stands out.

  1. Asymmetry:
Descriptive words: An asymmetrical balance, contrasting, dominance.
The Definition: Asymmetrical design is typically off-center or created with an odd or mismatched number of disparate elements. Asymmetrical layouts are generally more dynamic and by intentionally ignoring balance the designer can create tension, express movement, or convey a mood such as anger, excitement, joy, or casual amusement.

  1. Foreground:
Descriptive words: Contrast, filled, subtle, negative space, bold.
The definition: The part design that is nearest to and in front of the viewer. It is the opposite of ‘background’

  1. Proportion:
Descriptive words: Scale, life-size, monumental, miniature, normal, exaggerated.
The definition:Proportion refers to the relative size and scale of the various elements in a design. It is the relationship between objects, or parts, of a whole.




‘ADJECTIVE LIST’

  1. LINE
  2. Descriptive words: Thin, thick, organic, broken, subtle, straight, fuzzy, curved.
  3. ‘The thin, broken lines are a symbolic reference to the original meaning of the artwork.’

2.   COLOUR

Descriptive words: Bright, secondary, muted, analogous, contrast, dark, light.
‘The juxtaposition of the dark and light tones, create an intensity within the design.’

      
      3. SHAPE:

            Descriptive words: Geometric, organic, implied, orientation, ambiguous.
            ‘The orientation of geometric shapes within the composition draw emphasis on the negative space’



  1. FORM
Descriptive words: Solid, 2D, 3D, light, organic, heavy, deep.
‘The solid 3D form creates an overwealming heavy sense that contrasts the organic lines.’


  1. TEXTURE
Descriptive words: Bumpy, glossy, smooth, sticky, prickly, rough.
‘The smooth semi glossy texture of the paper is very appealing’




PRINCIPLES AND ELEMENTS OF DESIGN’


PRINCIPLES

-Stability: Is the state of objects within a compostion being stable. It can relate to the firm, steadiness, strength without being overthrown.

-Dynamics: Dynamics can be described as vigorous activity, high effectiveness, loud, eye catching, energetic and sometimes forceful.

-Rhythm: Rhythm is the timed movement through space, through pattern or repetition.

-Scale: Scale refers to the relationship between the size of objects or designs within a composition.


ELEMENTS

-Line: Line can outline or characterise a shape by being the edge of an area or surface, colour, tone or pattern. It can show movement, suggest rhythm, create textual result and indicate emotional effects.

-Colour: Colour refers to the use of hue, tints and shades in design and how they are used in combination with the artwork. There are primary, secondary and tertiary colours. They can be described as analogous, complimentary or discord.

-Texture: Texture refers to the surface that can be felt or seen. It is concerned with touch and how something seems to feel.

-Shape: A shape is formed when a line encloses an area. They can vary some include, geometic, organic, 2D and 3D shapes. They can suggest physical form and direct eye movement.

-Form: Form is a 3D object, it can be defined by light and dark tones as well as texture and colour. There are two types of form, geometric (man-made) and natural (organic form). Form may be created by the combining of two or more shapes.




Bibliography:







STYLE TIMELINE


1    1.   CUBISM

Description: Cubism is the most radical, innovative, and influential ‘ism’ of twentieth-century art. It began     when the Cubists broke from centuries of tradition in their painting by rejecting the single viewpoint. This geometrically analytical approach to form and color, and shattering of object in focus into geometrical sharp-edged angular pieces sparked the movement into 'Cubism'. Cubism is the breed of different perspectives.

Date: The Cubist art movement began in Paris around 1907 and ended in 1914.

Two famous artists/designers: Cubism was the joint invention of two men, Pablo Picasso and Georges Braque. The phases of Cubism emerged from their studios, it became clear to the art world that something of great significance was happening. The radical innovations of the new style confused the public, but the avant-garde saw in them the future of art and a new challenge.

Photo Link: Pablo Picasso, Les Demoiselles d'Avignon,1907. Considered to be a major step towards the founding of the Cubist movement.



  1. REALISM
Description: Truth and accuracy became the goals of many Realists. The artists portrayed subjects in the most straightforward manner possible without idealizing them, and without following previous art theories. Realists render everyday characters, situations, dilemmas, and objects. Realists discard theatrical drama and classical forms of art in favor of everyday themes.

Date: The Realism movement began in France and was active from 1830 to 1870. The earliest works from the Realist movement arose in the 18th century as a reaction against Neoclassicism and Romanticism.

Two famous artists/designers: The works of Copley and Goya are an example of the early influences on Realism.

Photo Link: Jean-Baptiste, Woman Cleaning Turnips, ca. 1738.



  1. CONSTRUCTIVISM
            Description:  
Constructivism art refers to the optimistic, non-representational relief construction, sculpture, kinetics and painting. It did not describe a specific movement but rather a trend within the fields of painting, sculpture and especially closely conjoined artists and their art with machine production, architecture and the applied arts.

It became an early Soviet youth movement whose aim was to encompass the whole spirit, cognitive and material activiety of a man, In 1921 the Constructivists rejected "art" and
instead became devoted themselves to industrial design.

Constructivist themes are also quite minimal, where the artwork is broken down to its most basic elements. An art of order was desirable at the time because it was just after WWI that the movement arose, which suggested a need for understanding, unity and peace.

Date: Russian Constructivism was a movement that was active from 1913 to the 1940s.

             Two famous artists/designers: Main representatives: Russian sculptor, Kasimir Malevich. Another famous artist is Vladimir Tatlin.

Photo Link:  Tatlin's most famous piece remains his "Monument to the Third International" a 6.7m iron frame on which rested a revolving cylinder, cube, and cone, all made of glass which was originally designed for massive scale.



  1. FAUVISM
Description:
Fauvism was characterized by paintings that used intensely vivid, non-naturalistic and energetic colours. It was the first movement of this modern period, in which color ruled supreme. The sty­le was largely expressionist, and usually featured landscapes in which forms were distorted. Fauvism was the first of the major avant-garde movements in European 20th century art. Fauvism is a movement in French painting that Fauves earned their name ("les fauves"-wild beasts) by shocking exhibit visitors on their first public appearance, in 1905. The fauves rejected the impressionist palette of soft, shimmering tones in favor of radical new style, full of violent color and bold distortions.

Date: 1905-1908

Two famous artists/designers: The leaders of the movement were Henri Matisse (French, 1869–1954) and AndrĂ© Derain (French, 1880–1954) They introduced un-naturalistic color and vivid brushstrokes into their paintings.

Photo Link: Woman with a Hat by Henri Matisse, 1905. Oil on canvas.

  

  1. ART NOUVEAU 
Description:
Art Nouveau is french for "The New Art." Is is an original artistic and decorative movement inspired by the idea of ‘total art’. A style characterized by sensual linear designs based on plant and animal forms, subtle light, feminine figures and curly hair, fluent dresses and attitudes,and strongly influenced by a craze for Japanese art. The style started in Europe at the end of the 19th century. Its curving lines and floral ornamentation soon spread to America as well, largely through ceramic and glass designs. The ornamental and asymmetrical style was best displayed in the decorative arts such as furniture, jewelry, and book design and illustration.

Date: This important artistically avant-gardist movement appeared, at the turn of the 20th century (1890-1914),

Two famous artists/designers: Maillol, Aristide - 1861 - 1944
Mucha, Alphonse - 1860 – 1939. Artists of the style emphasized symbolic and erotic themes.

Photo Link: The Dance by Mucha, 1898



  1. GRAFFITI
Description: Graffiti is writing or drawings scribbled, scratched, or sprayed illicitly on a wall or other surface in     a public place. It ranges from simple written words to elaborate wall paintings, and has existed since ancient times, with examples dating back to Ancient Greece and the Roman Empire. Graffiti has been around for millions of years. Romans wrote on the walls of buildings they conquered and cave men drew illustrations on  cave walls. It first became big in New York and spread through other states and countries. It started as tagging or writing your name on a street sign. Then gangs used graffiti as a way to mark territory. Not long after, graffiti became a form of art. It inspired young artists to come out and use this new art as a form of self expression.
Graffiti started moving from streets to subways and quickly became competitive. The artist’s had to compete for space and it inevitably offended property owners. Vandilism and the misunderstanding that all graffiti represented gang activity, led to community pressure on polititions. But still graffiti artists strive to improve their art which is constantly changing.
Date: Earliest dat not specified, it has been around for millions of years and still continues to be very popular today.
Two famous artists/designers: Lee Quinones, one of many graffiti artists, changed the grimy place near Brooklyn bridge into an incredible gallery of art. Banksy – born in 1974  is a graffiti artist from Bristol, UK, whose artwork has appeared throughout London and other locations around the world.
Photo Link: Banksy- wall art. http://www.spaciousplanet.com/images/world/israel-banksy60512675124267660.jpeg

7.  MINIMALISM

Description:
Minilism often blurred the boundaries between painting and sculpture, and were characterized by unitary, simple geometric forms and industrial materials. Emphasising cool anonymity over the hot expressivism of the previous generation of painters. The Minimalists attempted to avoid representational associations, symbolism, and suggestions of spiritual transcendence.

Minimalism has evolved over the last half-century to include a large number of artistic media, and its precedents in the visual arts.The new emphasis on the physical space in which the artwork resided was based on the sense that an object lay not "inside" it, but on its surface.

"A shape, a volume, a color, a surface is something itself. It shouldn't be concealed as part of a fairly different whole."  - Donald Judd

Date: it was born as a self-conscious art movement in New York in the early 1960s.

Two famous artists/designers: leading figures - Donald Judd, Frank Stella, Robert Morris, and Carl Andre.
Photo Link: Woodblock print
http://minimalissimo.com/wordpress/wp-content/uploads/2010/12/Donald-Judd-Woodblock-Print-1.jpg



8. SYNCHROMISM

Description:
Synchromism is an art movement based no the idea that sound and color are phenomena that are similar in the way that the individual experiences and perceives them.
Synchromistic paintings feature harmoniously balanced colors and shapes, and a sense of movement. The paintings evoke similar feelings and sensations as listening to an orchestra.
The artworks feature a strong rhythmic form or forms that then advance toward complexity in form and hue, moving in a particular direction.


Explosions of color used by scaling where often poured into radial patterns. It is common to see synchromism art works have some sort of central vortex that bursts outward with color, into complex color harmonies.

Date: 1913–1914
2 artists: The art movement begun by American painters Morgan Russell and Stanton Macdonald-Wright that focused on colour.

Photo Link: In 1913 the first Synchromist painting, Russell’s Synchromy in Green, was exhibited at the Paris Salon des IndĂ©pendants..



9.
SURREALISM

Description: The Surrealist movement was founded in Paris 1924 by a small group of writers and artists who sought to channel the unconscious as a means to unlock the power of the imagination. It was dedicated to expressing the imagination in a method that was free from the control, convention, and reason. Surrealism was similar to Dadaism in that it was anti rationalist, but was different in that it was lighter in spirit. The aim of the movement was an attempt to discover a super-reality by interpreting dream and reality together; two conditions that contradict one another.

Date: The Surrealist movement was founded in Paris 1924 and ended late1966.

Two famous artists/designers: Surrealism was founded by Andre Breton, he created the Manifesto of Surrealism. Salvador Dali is probably the most famous of those Surrealist painters. He’s known for his strange, eye-twisting landscapes often full of symbolic creatures and objects. Artist’s like Breton and Salvador DalĂ­ not only had an important influence on avant-garde art, but through their commercial work - in fashion photography, advertising and film - they brought the style to a huge popular audience.

Photo Link: The temptation of stanthony By Salvador Dali



10. FUTURISM

Description: A modern art movement originating among Italian artists in 1909, when Filippo Marinetti's first manifesto of futurism appeared. Futurism was presented as a modernist movement celebrating the technological, future era. The car, the plane, the industrial town were representing the motion in modern life and the technological triumph of man over nature. The Futurist painters made the rhythm of their repetitions of lines. Inspired by some photographic experiments, they were breaking motion into small sequences, and using the wide range of angles within a time-frame all aimed to incorporate the dimension of time within the picture. Vivid colors and flowing brush strokes also created the illusion of movement. Futurism influenced many other 20th century art movements, including Art Deco, Vorticism, Constructivism and Surrealism. Futurism was inspired by the development of Cubism and went beyond its techniques.

Date: (1909-1914)

Two famous artists/designers: Filippo Tommaso Marinetti and Giacomo Balla. They adopted a love of speed, technology and violence.

Photo Link: Umberto Boccioni, Visioni simultanee (1911), olio su tela, cm 60,5x60,5 



Bibliography:


CUBISM:

Realism:

Construstivism:

Fauvism:

Art Nouveau:

Graffiti:

Minimalism:

Synchromism:

Surrealism:

Futurism:







Monday 13 February 2012

ZEUS - ANCIENT GREEK GOD

ZEUS - ANCIENT GREEK GOD


HISTORY
Zeus had his golden throne and was the god of the sky and ruler of the Olympian gods. Zeus overthrew his Father Cronus, and won the draw with his brothers Poseidon and Hades. This is when he became the supreme ruler of the gods. As 'the rain god and the cloud gatherer' his weapon is a thunderbolt which he hurls at those who displease him. He is also known to punish those that lie or break oaths. He is represented as the god of justice and mercy, the protector of the weak, and the punisher of the wicked.

THE FAMILY OF ZEUS
Zeus was the last child of the Titans Cronus and Rhea and had five older brothers and sisters. He had many children, Agditis was a Hermaphroditic God born when Zeus accidentally impregnated Gaia the Earth. He had 41 divine offspring and 51 mortal offsprings all of who were very powerful kings, queens, gods and goddess’s.

RELATIONSHIPS
Zeus married his own sister Hera, the goddess of marriage and monogamy, but was giving her plenty of reasons to be jealous, since Zeus was known for his numerous love affairs.

ADVENTURES
Zeus forced Cronus to disgorge a stone (a sign to mortal men, the Omphalos) then his siblings in reverse order of swallowing. Cyclopes gave him thunder and the thunderbolt, or lightning as a token of appreciation.

Zeus and his brothers and sisters, along with the Gigantes, Hecatonchires and Cyclopes overthrew Cronus and the other Titans, in the combat called the Titanomachy. They defeated Titans were then cast into a shadowy underworld region known as Tartarus.

After the battle with the Titans, Zeus shared the world with his elder brothers, Poseidon and Hades. Zeus got the sky and air, Poseidon the waters, and Hades the world of the dead. 

Soon after taking the throne as king of the gods, Zeus had to fight some of Gaia's other children, the monsters Typhon and Echidna. He vanquished Typhon and trapped him under Mount Etna, but left Echidna and her children alive.

APPEARANCE
Zeus was said to look like a very tall muscular man, strong and imposing. He had long flowing white curly hair and a white beard. 

PERSONALITY
Zeus was carefree and loved to laugh out loud. He possessed the perfect knowledge and was just merciful and prudent. He was unpredictable, and no one could guess the decisions he would make.


SYMBOL AND IMAGERING
  • Thunder bolt and lightning.
  • Clouds and sky.
  • A scepter
  • His breastplate was the aegis. 
  • His bird the eagle and tree symbol was the oak. 


EVOLUTION
Through history and pop culture his image and story’s have changed. He was known as a courageous fighter for the good, represented as the god of justice and mercy, the protector of the weak. But over time his actions haven't been portrayed as not so good, more selfish and unpredictable.


SPORTS ZEUS COULD SYMBOLISE
  • Javelin: The aim of the sport is to throws the long sharp object as far as he can. Zeus was known for his scepter and lightning bold which he used to throw down at people.
  • Fencing: This sport is between two people, they have swords and fight. It’s reminiscent of Zeus’s weapon the lightning bolt
  • Pole vault: The pole vaulter holds the long pole while running at a fast pace to use it as an elevation. The body posture, action, precision and accuracy of how the pole is used, is reminiscent to how Zeus used his weapon.
  • Gladiator: Zeus is a large, strong masculine man. His power and strength are similar to the gladiators. They also have a shield like Zeus's breastplate, and a sword, symbolic of his sceptre. It's a very aggressive sport and only one winner concours. 



Bibliography:
Information:
http://www.greek-gods.info/greek-gods/zeus/
http://www.zeus-publications.com/zeusgod.htm
http://ancienthistory.about.com/cs/grecoromanmyth1/p/Zeus.htm

Images:
http://www.pantheon.org/images/hotlinking.gif
http://images.fanpop.com/images/image_uploads/Zeus--greek-mythology-687267_1024_768.jpg
http://www.buzzle.com/img/articleImages/21510-55.jpg