‘SPORTING LOGO’
1.
Title: MCG
‘Melbourne Cricket Ground’
Artist: Graphic designer Richard Henderson
Date of design: Sat 3rd December 2005
Medium: Digital Media, computer generated design.
The design is a modernised version of the tradition logo. The harmonious
colours are vivid and eyecatching. Cool tones of greens have been used to
replicate the grass ground of the Cricket stadium. The composition is balance,
with the oval shape surrounded by a repetition of rounded curved shapes. These
blue curvy lines are made up of different thickness’s, it’s a contemporary way
of outlining the word MCG as well as illustrating the rows of seats in the
stadium. The rhythm and movmenet is depicated in this design by the directional
curved lines.
The white ‘MCG’ typeography is squared with no serifs, making it ulta
modern. Emphasis is drawn to it, as it juxtaposes the background colours.
The logo is very effective in communicating the representation of the
Melbourne Cricket Ground. The oval shape, colour green and curved lines all
work unanimously towards the outdoor sporting theme.
I feel it could come across to the public as ‘to modern’ due to the
design style being completely different to the original, which had been around
for an extremely long time. But it is a modern approach with a bit of a funky twist,
which I find appealing.
__________________________________________________________________________________
2.
Title: Olympic Flag logo
Date of design: 1913
Medium: Reinvented with digital Media
LINK_Olympic Flag logo:
LINK_Cathy Freeman Uniform; The Bodysuit with Olympic logo
(At the 400m victory at the Sydney 2000 Olympics)
(At the 400m victory at the Sydney 2000 Olympics)
The Olympic flag was designed in
1913 by Baron Pierre de
Coubertin, the founder of the modern Olympic Games. The rings
represent the five continents involved in the Olympics. The combined colours;
blue, black, red, yellow, green, represent all nations.
The
Olympic logo design is symbolic as it represents the five inhabited continents
of the world, united by Olympism. The concept has been designed to emphasize
the unity between the nations.The repetition of thin circular rings are interlocked
within one another reinforcing the joined participation and harmony within the
countries.
The
design style is simple and uses minimal elements. The six colours; blue, black,
red, yellow, green, represent all nations national flags of the world the
present time, immersing as one.
The
Olympic motto is the hendiatris Citius, Altius, Fortius , which is Latin for "Faster,
Higher, Stronger".
I believe this logo achieves its intention of creating a symbolic,
meaningful design.
The simplicity of it, keeps it fresh and there are no unnecessary
distractions.
The idea of he rings representing each nation and the way they have all
been joined together, makes it work. The design is easily recognisable when
placed on any uniform or objects.
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